✓
You sell software
B2B or B2C, subscription or license, SaaS or downloadable. Margin is high and supply is infinite — the two things that make 35% of attributed sales work as a pricing model. Recurring revenue compounds it further.
Right fit
We're built for one kind of business.
Here's whether you're it.
Most agencies claim to fit everyone. Ours doesn't. That's a feature.
You're a good fit if
All five are true:
✓
You're past PMF
From $500K annual revenue, no ceiling. You have proof customers will pay, and every month without predictable acquisition costs you compounding growth.
✓
Your customers are worth $5K+ a year
The floor where paid acquisition economics work. No ceiling.
✓
You can move on landing-page changes inside two weeks
We'll surface findings; you'll need to ship them.
✓
You want to outsource paid acquisition, not abdicate it
We run the channel; you stay the decision-maker. When something needs your call — pricing, positioning, landing pages — you're reachable.
You're not a fit if
Any of these are true:
×
You sell physical products
Working-capital exposure against inventory, returns, and seasonality breaks the model.
×
You're pre-PMF
We'll either burn through cash hunting for something that isn't there, or we'll find a signal you can't yet support operationally.
×
Your sales cycle is six months or longer
Enterprise procurement lags too far behind the ad click. A long tail on the conversion curve is normal and fine — a six-month median isn't.
×
Your customers are worth under $5K a year
The acquisition math gets brittle.
×
Google outright bans or licenses your category
Gambling, prescription products, categories needing certifications we can't hold. That's a hard no. Legitimate software that Google's compliance algorithms wrongly flag is a different story — getting that approved is some of our best work.
Where we have form
- ●Software — B2B and B2C, subscription and license
- ●Productivity and dev tools
- ●Policy-flagged software that others can't get approved
What we don't take
- ●E-commerce, DTC, physical goods
- ●Services with capacity ceilings (agencies, consultancies)
- ●Marketplaces with two-sided economics
- ●Banned or license-gated categories — gambling, pharma, regulated finance
One client per niche
We don't run Google Ads for competing products. When you sign, your space is taken — your competitors get a no. It's also why some verticals you'd expect in the list above aren't there: the seat is occupied.
Not sure?
The 30 minute fit call is free. After it we do a day or two of offline due diligence and come back with a yes/no on fit. If it's not, we'll often point you at someone better suited.
Book a fit call →