About

Built so we can't get paid unless you sell.

The story

We've been buying Google Ads with our own money since 2007 — first for our own ecommerce businesses. Long enough to see the agency pricing problem from both sides of the table: retainers and spend percentages pay the agency whether the client grows or not, so agencies optimize for keeping the account, not growing it.

AdwordsOne is the fix we wanted to exist. One mechanic: we fund the ads, we take 35% of the sales our campaigns drive, and nothing else changes hands. No retainer to defend, no budget to inflate. If you don't sell, we don't get paid. Software is the focus because it's where the model holds — high margins, no inventory, revenue that compounds.

It's not a complicated story. It's just one most agencies can't afford to tell.

How we work

Four principles.

Small and deliberate

Not a 50-person agency with twelve handoffs per client. Each engagement gets a senior who runs it end to end.

Selective

We turn down work that isn't a clear fit. When the agency funds the ads, a wrong-fit client costs us real money — selectivity isn't posture, it's survival.

Our money is in every account

We fund the ads for every client out of our own cash. That discipline is the product: we only run campaigns we believe will convert, because we pay for the misses.

In writing, not in meetings

The monthly summary lands in your inbox. Calls happen when there's something real to decide — not because a recurring invite says so.

Most agencies get paid the same
whether your business grows or not.

We get paid only when it does.

Aligning incentives isn't a marketing line. It's the entire model.

Where and how

●Switzerland · Europe/Zurich working hours
●Your fit call is with the founder — no sales layer
●Email: contact@adwordsone.com

Worth 30 minutes?

Walk us through your current setup — whatever you're comfortable sharing. We'll come back with a yes/no on fit and the math against your numbers. Confidential, no deck, no obligation.

Book a fit call →