Pricing · Coming next
5 questions to ask any performance agency before signing
Most “performance pricing” has an asterisk. Here's how to find it before you sign.
Notes
Notes from running paid acquisition for software.
Opinionated, with the math shown. Written from the desk that runs the campaigns.
Pricing
The math of performance-based agency pricing
What 35% of attributed sales costs you — worked numbers at three price points, next to what the same money buys in-house or from a flat fee agency.
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Growth
Why post-PMF SaaS shouldn't hire a Head of Growth at $1M in revenue
Three reasons the math doesn't work, and what to do about customer acquisition in the meantime.
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Growth · Coming
How to set customer acquisition cost targets before Series A
The benchmark targets founders quote come from playbooks written for late-stage SaaS. At $1–5M in revenue the right numbers are different — here's the framework.
Growth · Coming
Why your trial-to-paid conversion matters more than your CTR
If your funnel converts at 3%, doubling your CTR doubles spend. Doubling trial-to-paid doubles revenue. The leverage isn't in the ad.
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