01
The fee only exists if a sale does.
Nothing up front. Nothing per hour. Nothing per “media spend management.” Just 35% of every sale our campaigns drive. No retainers, no minimums.
Performance Google Ads
We pay for your ads.
You pay us when they work.
We run Google Ads for post-PMF software companies. The ad budget sits on our balance sheet. Our fee is 35% of the sales we generate. No retainer, no minimums, no invoice for clicks that didn't convert.
No deck. No pitch. You ask anything.
Since 2007
our own money on Google Ads
0%
performance fee. No retainer.
€0
ad spend invoice — we cover it
Why this works
Four reasons agencies refuse this.
We do it anyway.
02
Your runway, not ours.
We fund the Google Ads bill out of our pocket. You won't see a Google invoice. No upfront budget commitment, no fronting cash before you've seen revenue. We bill our 35% against the sales we generated, monthly.
03
Built for software. Not anything else.
Search campaigns wired to bottom-funnel intent. Conversion tracking that follows the funnel from click through to paid. Reporting that says which campaigns drove revenue, not which ones generated clicks.
04
Our incentive is your invoice.
The agency industry's original sin is misaligned incentives — agencies bill regardless of outcome. Our agreement inverts it. We only profit when you do. That's not a marketing line; it's the math.
Three steps
From first call to first sale.
01
Talk for 30 minutes.
We walk through your acquisition setup, your funnel, your unit economics — whatever you're comfortable sharing. Confidential. After the call we do a day or two of offline due diligence, then come back with a yes/no on fit.
02
Sign two pages.
35% of attributed sales. No retainer, no minimums, fair exit terms on both sides. The agreement stays as flexible as it needs to.
03
We run your Ads. You count the sales.
Campaigns built around the exact buyer you sell to, tuned continuously. Conversion tracking set up so the numbers are real. Monthly performance summary in your inbox. You see new attributed sales. We take 35%. Repeat.
Right fit
We're built for one kind of business.
Most agencies claim to fit everyone. Ours doesn't. That's a feature.
This is for you if
- ●You're past $500K annual revenue and post-PMF
- ●Your gross margin is north of 70%
- ●Your customers are worth $5K+ a year each
- ●You can't justify a full-time Head of Growth yet
This isn't for you if
- ●You sell physical goods or have inventory constraints
- ●You're pre-PMF and still validating
- ●Your sales cycle is six months or longer
- ●Your customers are worth under $5K a year
Worth 30 minutes?
Walk us through your current setup — whatever you're comfortable sharing. We'll come back with a yes/no on fit and the math against your numbers. Confidential, no deck, no obligation.
Book a fit call →