Subscription
$500 sale — one monthly payment on a $6K annual subscription
| Sale value reported | $500 |
| Our fee (35%) | $175 |
| You keep | $325 |
Pricing
The full pricing,
with no asterisks.
35% of every sale our campaigns drive. Billed monthly. Here's exactly what that looks like at different sale values.
The standard rate
35%
of every sale our campaigns drive.
That's the whole pricing card. No setup fees, no retainer, no minimums, no media spend management percentage, no per-call fees, no platform fees.
We fund the ad spend. We bill monthly against the sales we generated.
Worked examples
What it costs at your sale value.
Each table shows the split on a single attributed sale, net of VAT or sales tax. The mechanic doesn't care how you charge — a monthly subscription payment and a lifetime license run through the same 35%. For subscriptions, it applies to each recurring payment, per the agreement.
Subscription
$4,000 sale — one monthly payment on a $48K annual subscription
| Sale value reported | $4,000 |
| Our fee (35%) | $1,400 |
| You keep | $2,600 |
One-time purchase
$6,000 sale — a lifetime license, paid once
| Sale value reported | $6,000 |
| Our fee (35%) | $2,100 |
| You keep | $3,900 |
Strong month
Our campaigns drive $50,000 of attributed sales. Our fee that month: $17,500. You keep $32,500. We covered the ad spend on our side.
Quiet month
Zero attributed sales. Our fee is $0. We absorb the ad spend ourselves. You owe us nothing.
When we bill
We bill against the sales our campaigns drove. Invoices go out monthly, summarizing the attributed sales in that month and the 35% commission against them. No upfront commission, no estimates trued up later — just the actual numbers, transparently reported. Terms are short and standard: by the time an invoice lands, the sales on it are already weeks old and we've already funded the ads that drove them. We don't carry the receivable too.
What's included
- ●All Google Ads management — campaign builds, creative iteration, bid management, negative keywords, A/B testing, audience refinement
- ●Google Ads spend funded by us, not you
- ●GA4 and GTM conversion-tracking instrumentation and ongoing tuning
- ●Landing-page conversion advice — auditing, not building
- ●A monthly one-page performance summary — attributed sales, our fee, what we changed, what we'd change next
- ●Calls when there's a real decision to make
- ●A named senior contact, not a rotating account-management pool
What's not included
- ●Production of landing pages, blog content, video, brand work, or design
- ●Other channels, by default. Google Ads is the core of every engagement; we do run LinkedIn or Meta for clients on request, scoped separately from the 35% agreement
- ●Engineering on your product to improve free-trial conversion or onboarding
- ●CRM tooling and lifecycle marketing — your CRM and email flows stay yours. The lead doesn't get dropped: we keep working it inside Google Ads, remarketing included, through to the sale
If you need any of these, we'll point you at a specialist.
Minimums
Three things to start.
01
ICP fit
Software — B2B or B2C — post-PMF, from $500K annual revenue, customers worth $5K+ a year.
Who this is for →02
Account access
Only after we've signed — the fit call and due diligence run on whatever you choose to share. Then editor-level access to your existing Google Ads, GA4, and GTM. Enough to build and measure, nothing more.
03
Gross margin > 70%
Below this, our 35% commission doesn't leave enough margin for you to grow. Software almost always clears this.
Worth 30 minutes?
Walk us through your current setup — whatever you're comfortable sharing. We'll come back with a yes/no on fit and the math against your numbers. Confidential, no deck, no obligation.
Book a fit call →