What we fund
- ●All Google Ads spend
- ●Conversion tracking — Google Ads first, GA4 and GTM where they add value
- ●Landing-page conversion advice — we audit, you build
The mechanics
How performance growth works. All of it.
Most agency pricing models are designed to extract value from your account regardless of whether they create any. Ours is structurally incapable of doing that. Here's exactly how it works, what it covers, and what it doesn't.
The 30-second version
We talk for 30 minutes. We audit your account and funnel offline. If it's a fit on both sides, we run your Google Ads from our budget. For every sale our campaigns drive, we take 35%. No retainers, no minimums, no ad spend invoice.
The fee
35% of attributed sales. With the math.
For each sale our campaigns drive:
Sale value × 35% = Our fee For subscriptions: each ongoing payment is a new attributed sale
A worked example
Our campaigns drive a sale of $1,000 — a single purchase, or one monthly payment on a $12K annual subscription.
| Sale value | $1,000 |
| Our fee (35%) | $350 |
| You keep | $650 |
For subscription products, each recurring payment is an attributed sale, and our 35% applies to each one per the agreement.
When we bill
We bill against the sales our campaigns drove. Invoices go out monthly, summarizing the attributed sales in that month and the 35% commission against them. No upfront commission, no estimates trued up later — just the actual numbers, transparently reported. Terms are short and standard: by the time an invoice lands, the sales on it are already weeks old and we've already funded the ads that drove them. We don't carry the receivable too.
What's in, what's out
No surprises.
What we don't fund
- ●Your existing marketing tools (HubSpot, Salesforce, etc.)
- ●Creative production beyond ad creatives — video, brand work, design
- ●Other channels by default — Google Ads is the core. LinkedIn or Meta happen on request, scoped separately.
- ●Engineering work on your product to improve conversion — we'll point at it, you build it
Attribution
How we measure what we generated.
A pet peeve of every founder we talk to: agency attribution that magically claims credit for organic traffic. Ours doesn't.
- ●Conversion tracking sits in Google Ads first, with GA4 and GTM in support
- ●A sale is “ours” if one of our campaigns was part of the user's path to purchase — matched by Google Ads click ID. No tracked click, no claim
- ●Monthly: the attributed conversions, our fee, and what we changed — in your inbox
Reporting
Monthly. In your inbox.
A one-page summary: attributed sales, our fee, what we changed, what we'd change next.
Calls happen when there's a real decision to make. Not because the calendar says so.
Agreement length and exits
Initial 90 days. Then month-to-month.
90 days so we can ship at least one full optimization cycle — a fortnight isn't enough to know if a campaign change worked. After that, month-to-month with 30 days notice for either side.
When we walk
When this doesn't work.
We'll walk from the audit if any of the following are true. We'd rather pass on a deal than take one we can't deliver on.
- ●The unit economics don't support a 35% commission on attributed sales
- ●The funnel has structural conversion problems we can't fix at the ad level
- ●Your team can't move on landing-page changes within ~2 weeks
- ●You're already in a relationship with another agency you'd need to break first
FAQ
The questions founders actually ask.
How can you afford to fund our ad spend?
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We're betting on the same thing you are — that your offer converts. If we audit the funnel and don't think it does, we walk. If we do, our ad spend is just our cost of acquiring a new sale for you, paid back as a share of the sale.
What counts as an attributed sale?
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A sale Google Ads matches to a click on one of our campaigns. Every ad click carries a click ID; the conversion is tied back to it. If no one clicked one of our ads on the way to buying, there's no attributed sale and no fee. GA4 runs in support. Summarized monthly — methodology in the Attribution section above.
How is the commission calculated and when do you bill?
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35% of the net sale value — excluding VAT or sales tax, and any shipping or postage. We invoice monthly against the attributed sales that came through that month. For subscription products, the same 35% applies to each recurring payment, per the agreement.
How long is the agreement?
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Initial commitment is 90 days so we can ship at least one full optimization cycle. After that it's month-to-month with 30 days notice for either side. No annual lock-ins.
What if we already have a Google Ads account?
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Useful for the audit — we'll see what's worked and what hasn't. Live campaigns then run from a new Google Ads account in our name, because we fund the ad spend and our billing details have to be the ones on file. Audience signals and what's learned carry forward.
What happens to the accounts when we part ways?
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Your GTM container, GA4 property, website, and all conversion definitions and audience data stay yours throughout — they live on your domain anyway. The Google Ads account itself is in our name during the engagement because the billing has to sit with us. If we part ways, you get a complete export of the campaigns — a Google Ads Editor backup file you import into an account in your name. Standing up the new account is on your side.
Is there a minimum ad spend commitment from us?
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No. Ad spend is our money and our risk — there's nothing for you to commit. We scale spend with what's converting; if we overspend, we absorb it. The only number you ever see is 35% of sales that happened.
Sound like a fit?
The 30 minute fit call is free. After it we do a day or two of offline due diligence and come back with a yes/no on fit. If it's not, we'll often point you at someone better suited.
Book a fit call →